Brand Story：PPG architectural coatings

Since PPG entered the Chinese market in the late 1980s, PPG has opened a steady business road in China. As a brand positioned in the mid to high end market, from the very beginning, PPG architectural coatings have not decided to pursue economies of scale, but to adopt the differential strategy and find a customer group that fits their own development positioning.PPG architectural coatings are mainly produced by three brands in the Chinese market：Master’s Mark , Tikkurila, and Seigneurie, which serve different consumer groups and slove different user needs.

Among them, PPG Master’s Mark and Tikkurila are interior wall paint brands designed to bring popular fashion, healthy and environmentally friendly lifestyle to Chinese consumers.These two brands contribute 80% of sales revenue to PPG China's architectural coatings. Seigneurie is PPG's engineering architectural coatings brand, dedicated to providing professional exterior wall coatings and exterior wall insulation systems.

Gao Chunlin, General manager of PPG Architectural Coatings China, said: "The superiority for PPG is retail, especially Tikkurila, which is currently the highest selling brand of original imported coatings in the Chinese market and has a good reputation. Tikkurila is widely favored by consumers for its rich color, safe and environmental performance, and excellent film forming effect. Master’s Mark, with its excellent physical and chemical properties and excellent construction efficiency, has become the ideal choice for many home renovations." 

With its leading product capabilities, PPG architectural coatings have been widely used in China, including well-known landmark buildings such as Beijing Daxing Airport, CCTV Tower, Shanghai Lujiazui Skyline, World Expo China Pavilion, Hangzhou Asian Games Village, etc., using coatings derived from PPG. In 2023, Master’s Mark and Tikkurila increased their retail stores by nearly 200, and the number of stores in China exceeded 1200.