Excel Color Launches New Logo, Remodeled Website

Excel Color is rebranding the company due to the success and continued growth of its pigment dispersion technologies.

Excel Color Corporation introduced its new logo and remodeled website effective Jan. 1st, 2025. Excel Color is rebranding the company due to the success and continued growth of its pigment dispersion technologies, manufactured in Elk Grove Village, IL to the CASE, foam, casting, molding, composite, aggregate, caulk and latex markets. The Elephant represents strength, loyalty, teamwork, longevity, and wisdom, and the company believes these traits reinforce its customer commitment.

“We are all so proud of the journey from a leased facility in 1996 with single employee to our fully staffed site in Elk Grove Village, IL that we are extending an open invitation to all current, and prospective customers to visit our Laboratory and Plant,” said Bill Osborne, founder and director of Excel Corporation .

“Observing our staff will reinforce our customers’ confidence, and seeing our clean and organized facility will further strengthen that confidence,” added Umang Shah, operations director.

Excel Color Corporation was founded in 1996 and now offers more than a dozen product lines ranging from 100% solids to waterborne, as well as numerous packaging solutions for our pigment dispersions.