Ibuychem Connects Multiple Resources to Empower Global Expansion, Advancing the Vision of "Intelligent Manufacturing from China, Born for the Global Stage"

HZ info: Amid the global wave of sustainable development, China's coating and waterproofing industries, leveraging their status as the world's largest in terms of production capacity, continuous technological innovation, and comprehensive industrial chain support, are emerging as a pivotal force driving global industrial upgrading. Faced with intensifying domestic market competition, "cross-border expansion" has become a strategic choice for the industry to seek new growth opportunities.

On June 20th, the "2025 China Coating and Waterproofing Industry Summit & Global Expansion Forum," held at the Shangri-La Hotel in Guangzhou, took center stage in this industrial transformation. With the theme "Digital and Green Engines, Leading Quality Globally," the event brought together government, industry, academia, research, and application sectors to jointly explore new paths for the globalization of Chinese manufacturing.

Multi-party Collaboration Opens New Avenues for Global Expansion of Chinese Smart Manufacturing

Zhu Dongqing, Secretary-General of the China Building Waterproofing Association, emphasized in his speech at the conference that waterproofing remains a rigid demand and proposed five new opportunities in emerging market segments: the upgrading demand for "high-quality housing," the non-residential building market, building renovation, the rural market, and overseas expansion.

Zhu Dongqing, Secretary-General of the China Building Waterproofing Association

Liu Jie, Secretary-General of the China National Coatings Industry Association, specifically mentioned at the meeting that industrial coatings have significant advantages in going global, while the raw materials for architectural coatings, such as titanium dioxide and emulsions, need to further enhance their market adaptability. He called on the entire industry to seize the opportunities brought by innovation and globalization through "relentless efforts + the right approach" to promote the advancement and upgrading of the industry.

Liu Jie, Secretary-General of the China National Coatings Industry Association

At the summit, Liu Dezeng, Deputy Director-General of the Guangdong Provincial Investment Promotion Bureau, shared a set of pivotal data: from January to April this year, Guangdong added 550 new overseas non-financial enterprises and institutions, with outward direct investment reaching 10.6 billion yuan, a near 50% year-on-year increase, securing its top position nationwide.

Liu Dezeng, Deputy Director-General of the Guangdong Provincial Investment Promotion Bureau

This figure reflects a profound industrial transformation trend. As China's forefront of opening up, Guangdong is assisting manufacturing enterprises in achieving the global allocation of "technology + production capacity" through its well-established industrial chain support and cross-border service systems.

Guo Xihong, Chairman and CEO of Ibuychem, delivered a keynote speech titled "Intelligent Manufacturing from China, Born for the Global Stage." Drawing from his team's in-depth experience in the Saudi Arabian market since 2019, Guo pointed out that while China's manufacturing capacity is vast, opportunities abound. "Go global or be out" is an inevitable choice for Chinese manufacturing. The key to successful global expansion lies in mindset; proactively "venturing into the world" to seek development is the path to winning the future. Passive expansion driven by external pressures or continuing the old path of low-price competition is destined to fail. He also emphasized four critical aspects of global expansion: deep localization operations, collaborative industrial chain going global, leveraging diplomatic resources, and prioritizing digitalization. Facing the reversal of industry supply and demand, he suggested guiding the exit of outdated production capacities and focusing on functional, high-end industrial coatings, and the existing market stock. Ibuychem drives industry upgrading through domestic trade services and empowers enterprises to go global with solutions like "Global Trade Connect". Guo concluded with the phrase "confidence is more precious than gold," encouraging enterprises to embrace change and seize opportunities.

Guo Xihong, Chairman and CEO of Ibuychem

In the practical experiences of enterprises going global, two pain points stand out: high market access barriers in developed countries and the operational difficulties in emerging markets.

Qiu Deyong, General Manager of HC International's Overseas Business Department, shared a report titled "Breakthroughs: The Global Growth Path for Coating Enterprises Going Global," addressing these two pain points. He stated that Chinese coating enterprises face challenges such as a low proportion of independent brands, high certification barriers in developed countries, and weak customer acquisition capabilities. To this end, digital tools are becoming a powerful tool for breakthroughs. HC Global Trade Connect proposes a digital solution, relying on six major systems to drive precise customer acquisition through data, with case studies showing low customer acquisition costs. He advised enterprises to focus on a single market, leverage digital partners, and achieve long-term global expansion goals through brand, organizational, and channel globalization synergies.

Qiu Deyong, General Manager of HC International's Overseas Business Department

As a user representative of Ibuychem's Global Trade Connect, Yue Xiurong (Coating Rongjie), the founder of Guangdong Limega Coatings, shared Limega's experience in breaking through in the global market. Limega has specialized in architectural coatings for 30 years. Facing intense domestic market competition, it decided to go global. However, its exploration from 2021 to 2023 faced setbacks due to a lack of independent websites, professional research, and display tools, as well as an inability to follow up with overseas customers. In December 2024, Limega restarted cooperation with Ibuychem, relying on its advantages to introduce the "Global Trade Connect" service. Ibuychem accurately positioned target markets, built multilingual independent websites, operated social media, and provided traffic support. A series of measures yielded significant results, with Limega receiving inquiries, visits, and orders from customers in multiple countries. Rongjie believes that going global requires leveraging professional teams, establishing independent websites, localizing operations, and making precise decisions based on data.

Yue Xiurong, Founder of Guangdong Limega Coatings

Government representatives, user representatives of Ibuychem's Global Trade Connect, and Ibuychem representatives participated in the summit and actively contributed ideas. This symbolizes the collaborative efforts of government, enterprises, and platforms to jointly propel Chinese smart manufacturing onto the global stage.

Strategic Upgrades: Building a Comprehensive Industrial Chain Empowerment System

In the wave of globalization, China's manufacturing industry is undergoing a strategic transformation from "quantity" to "quality." At the "2025 China Coating and Waterproofing Industry Summit & Global Expansion Forum," Ibuychem showcased new paths for industrial upgrading through a series of strategic collaborations.

Talent Development: Launch of the "Soaring Dragon Global" Project

In talent cultivation and enterprise recruitment, Ibuychem and Guangdong University of Foreign Studies officially launched the "Soaring Dragon Global" project to cultivate a group of versatile talents who "understand languages, are proficient in foreign trade, are well-versed in business, and are skilled in law." Driven by "digital technology + professional education," the project aims to provide qualified foreign trade talents for China's manufacturing enterprises to "sail overseas." As a talent hub in the field of foreign languages and foreign trade, GDUFS leverages its strengths in economics and trade, business English, commercial law, and other disciplines to provide enterprises with a full-chain talent reserve from language communication to compliant operations. Ibuychem, on the other hand, uses digital technology as a bridge to build a practical platform from the classroom to the market, enabling these young talents to apply their knowledge and abilities, thus assisting "Made in China" in going global.

Market Expansion: Signing of the China-Latin America Cooperation Platform

In market expansion, Ibuychem reached a strategic cooperation agreement with the "China-Latin America and Caribbean Countries Trading Platform." Under the guidance of the Ministry of Science and Technology of China, this platform is a significant achievement of the "China-Latin America and Caribbean Countries Technology Transfer Center," aiming to promote the flow of technology and commodity trading information between China and Latin America, break down information barriers, and deepen bilateral technology and economic and trade cooperation. Facing the Latin American market of 651 million people and a bilateral trade scale of 500 billion US dollars, this cooperation will assist domestic brands, products, and technologies in going global and deeply cultivating this second-largest investment destination and engineering contracting market for China.

From government policy support to enterprise practical experiences, from talent cultivation to platform building, China's manufacturing industry is forming a multi-dimensional global expansion landscape. As Guo Xihong said, "confidence is more precious than gold," but what is even more valuable is the manufacturing industry's ability to continuously evolve in adversity.

It is foreseeable that with the empowerment of digital tools, the synergy of the entire industrial chain, and the exploration of emerging markets, China's manufacturing industry is embarking on a high-quality development path from scale advantages to technological premiums. This global expansion journey may be filled with challenges, but as more enterprises learn to allocate resources with a global mindset and create value with innovative thinking, Chinese smart manufacturing will surely win its due voice in the global market.