Groundbreaking Ceremony | Total Investment ￥300 Million for LONGLY Group's New Global Headquarters Base

HZ info：Recently, in Dongguan, China, the LONGLY Group's New Global Headquarters Base, a high-end nanomaterial grinding technology R&D and intelligent equipment manufacturing base, has officially commenced construction. This milestone is poised to drive the industry towards a new dimension by deeply integrating cutting-edge nanomaterial technology with intelligent equipment manufacturing.

 Groundbreaking Ceremony, A Joint Celebration

In the morning, hundreds of guests from government agencies, industry associations, and the business community gathered to witness this significant event, adorned with colorful flags and echoed with music.

 At the groundbreaking ceremony, Song Kefu, President of LONGLY Group, delivered a speech on the aspirations and plans for this project. He stated that constructed under a "dual-wheel drive" strategy, the new base is not only a leading R&D center to break through core technology bottlenecks in nanomaterials for new energy, advanced ceramics, biomedical, and other fields, but also a smart and digital factory to set a benchmark for grinding equipment manufacturing. And LONGLY Group will take it as another starting point to continuously increase R&D investment, collaborate with institutions such as the Chinese Academy of Sciences (CAS) for joint laboratories, and cultivate technical talent.

 ▲Song Kefu, President of LONGLY Group

Chen Xuefeng, a client representative from the Shanghai Institute of Ceramics, Chinese Academy of Sciences, emphasized in his speech that material R&D relies not only on formulations but also on advanced process equipment. He noted that LONGLY Group has provided critical equipment support in multiple research projects, and the collaboration has helped overcome several technology challenges. In the current international context, upstream and downstream in the industrial chain need to cooperate to drive technological breakthroughs.

 ▲Chen Xuefeng, a client representative from the Shanghai Institute of Ceramics, Chinese Academy of Sciences

Devang Detroja, an Indian client representative, recounted that the core reason for the 14-year partnership with LONGLY Group was that the equipment quality rivals that of European brands while offering superior technical solutions to enable a competitive edge. He wished LONGLY Group continued growth with even higher-quality products in the future.

 ▲Devang Detroja, Indian Client Representative 

Nicolas Yu, a French distributor, spoke about promoting LONGLY Group's products in the European market. As the distributor for LONGLY Group, he leverages his network and targeted marketing to enhance LONGLY's brand recognition in Europe, with more clients recognizing high-quality Chinese grinding equipment.

 ▲Nicolas Yu, Overseas Distributor of LONGLY Group

After that, they, along with General Manager Xu Yinglan, as well as R&D Engineer Deng Shijun, and EPC Engineer Zhang Houlin of LONGLY Group, jointly performed the "Lion Eye-Dotting", symbolizing the project's "auspicious beginning."

 Subsequently, together with 18 leading guests, including Chairman of the Town Federation of Industry and Commerce, Secretary-General of the Guangdong Coatings and Ink Industry Association, President of the Dongguan Battery Industry Association, Vice President of the Research Institute at Huazhong University of Science and Technology(HUST), and CEO of Ibuychem, wielded golden shovels for groundbreaking ceremony of LONGLY Group's new global headquarters base.

▲Groundbreaking Ceremony

New Base: a High-Tech Industrial Cluster, Empowering Regional Upgrading

The headquarters base is planned with a total investment of approximately ￥300 million, spanning a construction area of nearly 7300㎡. It aims to establish a comprehensive digital ecological supporting park integrating R&D, pilot production, manufacturing, an information platform, and services, featuring intelligent workshops, an R&D base, a modern exhibition hall, office buildings, and staff dormitories. The project is expected to be completed within 18 months to be put into use by 2027. It is estimated to reach an annual output value of ￥800 million and annual tax revenue of nearly ￥50 million, with more than 500 new jobs created, while attracting upstream and downstream enterprises to cluster.

▲Project Rendering

Founded in 2002, LONGLY Group is a high-tech manufacturer specializing in nanogrinding and dispersion technology. We provide intelligent equipment, including bead mills (sand mills), high-speed dispersers, mixing equipment, homogenizers, and spray drying equipment, as well as intelligent plant solutions for laboratory, pilot, and industrial production. LONGLY Group has been recognized for its technological innovation and market expansion. To date, we hold multiple invention patents and software copyrights. In 2021, LONGLY Group's production base in Suizhou, Hubei, officially commenced operations. Spanning 100,000㎡, it achieves a production capacity of 150 units per month, strategically covering the central and northern Chinese markets with efficient and localized services. Over the past 23 years, LONGLY has evolved from a single sand mill provider to a supplier of serial industry products.

The groundbreaking of the new base in Dongguan marks another key milestone in LONGLY Group's development, signifying its strategic transformation from "scale expansion" to "quality enhancement." By leveraging the deep integration of nanomaterial technology and intelligent equipment, LONGLY Group will inject new momentum into regional industrial upgrading, propelling China's equipment manufacturing towards a new high-quality development.