Global New Materials International's Acquisition of Merck's SUSONITY Closes Successfully, Along with the Grand Launch Ceremony of Its Asia-Pacific Headquarters

HZ info:On August 29, 2025, "As One We Rise，Together We Shine- Global New Material International’s Acquisition of Merck SUSONITY Deal Closing Witness and Asia-Pacific Headquarters Launch Ceremony" was successfully held at West Lake, Hangzhou. In the blending of technological light and shadow with the magnificent scenes of reality, Global New Material International Holdings Limited (hereinafter referred to as "Global New Material International") officially completed the acquisition of Merck Group's global surface solutions business (SUSONITY) and launched the Asia-Pacific headquarters in Tonglu, Hangzhou. This cross-border acquisition, with a total investment of 665 million euros, is the largest overseas acquisition in China's pearlescent materials industry and marks a crucial step for Global New Material International in the integration of the global industrial chain and value reshaping.

(Photo: Global New Material International 's acquisition of German Merck SUSONITY closing ceremony)

The strategic closing ceremony kicks off with the AIGC AI countdown. Johannes Baillou, Chairman of the family board of Merck AG, handed over the "SUSONITY key" symbolizing Merck SUSONITY 'technology', 'market', 'product', 'production', 'innovation' and 'industrial ecosystem' to Su Ertian, Chairman and Chief Executive Officer of Global New Material International, representing the deal closing of Global New Material International's acquisition of Merck SUSONITY. The merger aims to integrate German technology, Chinese markets and Asia-Pacific manufacturing efficiency through cross-border resource integration to drive an upgrade from "going global via product" to "ecosystem going global" and achieve true global operation.

Subsequently, Su Ertian, Chairman and Chief Executive Officer of Global New Material International, and Zhang Huina, Deputy Party Secretary of the CPC Tonglu County Committee and County Head, jointly triggered the light pulse device to link multiple core business locations in China, Germany and Asia-Pacific, symbolizing real-time connectivity and strategic synergy of global resources. This layout forms a strategic response to global mergers and acquisitions, building a two-tier structure of "global resource integration + regional market deepening" to continuously enhance global customer value.

(Photo: Global New Material International Asia-Pacific Headquarters Launch Lighting Ceremony)

Zhang Dengfeng, Vice Mayor of Hangzhou, Pan Zhandong, Member of the Standing Committee of the Liuzhou Municipal Committee of the Communist Party of China, Secretary-General of United Front Work Department and Vice Mayor of Liuzhou Municipal Government, Roman Werth, Head of Strategy, Mergers and Acquisitions and Venture Capital of Merck AG, Feng Jing, Party Secretary of the CPC Tonglu County Committee, Shen Kaibo, Deputy Secretary-General of the Hangzhou Municipal Government, and Lu Jiajin, Party Secretary of the Party committee and Chairman of Industrial Bank and other representatives of financial institutions, leaders of Liuzhou Municipal Government and Tonglu County, representatives of upstream and downstream partners, witnessed this historic moment together.

In his speech, Su Ertian, Chairman and Chief Executive Officer of Global New Material International, emphasized that this merger and acquisition is not only a milestone in the company's global strategy, but also a key turning point for China's materials industry from "technology following" to "value co-creation". "What we are integrating is not just technology, capacity and channels, but an innovation community across civilizations and regions." Johannes Baillou, Chairman of the family board of Merck AG, spoke highly of the business move between Chinese and German enterprises. 

(Photo: Su Ertian, Chairman and Chief Executive Officer of Global New Material International)

(Photo: Johannes Baillou, Chairman of the family board of Merck Group)

(Photo: Lu Jiajin, Party Secretary and Chairman of Industrial Bank) 

(Photo: Feng Jing, Party Secretary of the CPC Tonglu County Committee)

Taking this as a new starting point, Global New Material International will firmly advance its globalization strategy, continue to deepen technology research and development and resource synergy, and build a global innovation platform supported by European technology and with Asia-Pacific efficiency as the hub. GNMI is committed to making the leap from "going global via product" to "ecosystem going global", continuously expanding high-value-added application scenarios, strengthening global brand influence, aiming to become a leader in the global new materials industry and create more outstanding value for customers.

Hundreds of guests from the business and economic circles home and abroad participated in this event to witness the beginning of a new journey of Global New Material International's globalization and to inject new ideas and momentum into the global practice of Chinese enterprises' multi-civilization mutual learning and multi-regional progress.

(Photo: Display of surface coatings related products)