HZ Info, In the magnificent ocean of the coatings industry, Jiangsu Kexiang Anti corrosion Materials Co., Ltd.(Kexiang) is like a steady and moving giant ship. With its profound technical accumulation and unremitting innovative spirit, it breaks through the waves and writes its own brilliant chapter. Recently, HZ Info had the privilege of interviewing Chairman Zheng Guocheng, the leader of Kexiang, and listening to his account of how Kexiang has been deeply involved in the coatings industry for nearly thirty years, from scratch, from small to large, and gradually developed into a leader in the industry.

Chairman Zheng Guocheng

The entrepreneurial journey of Chairman Zheng Guocheng can be described as a legendary struggle history. In 1995, Zheng Guocheng, who had just left campus, began his career as an ordinary worker with a love and longing for the coatingst industry. He has accumulated experience in the paint industry through his outstanding diligence and keen market insight. In 2002, Zheng Guocheng was appointed as the General Manager of Zhejiang Yuyao Tru Coatings Factory, leading the company to expand its scale and explore new markets. In 2007, he made a decisive decision and independently founded his own corporate brand - Kexiang starting a new journey.

Under the leadership of Chairman Zheng Guocheng, Kexiang has continuously grown and gradually formed an industrial pattern dominated by anti-corrosion coatings, involving multiple fields such as new materials and chemicals. The company has subsidiaries including Jiangsu Kexiang Anti corrosion Materials Co., Ltd., Dongzhi Kexiang New Materials Co., Ltd., Anhui Kexiang Chemical Co., Ltd., and Kexiang Tianjin Factory, covering an area of over 300 acres. Kexiang's products have gradually upgraded and transformed from the initial low-end market, keeping up with domestic and international development trends, focusing on the research and development of water-based industrial coatings, and striving to shorten the gap with internationally renowned coating industries.

Innovation is the core driving force for the development of Kexiang. Chairman Zheng Guocheng is well aware that only through continuous innovation can we stand invincible in the fierce market competition. Therefore, he collaborated with professors from universities such as Hefei University of Technology to devote himself to the research and development of new materials science, fearlessly facing risks and promoting development through growth. It is this spirit of daring to challenge and innovate that has enabled Kexiang to achieve outstanding results in the coatings industry and become a leader in the industry.

Under the leadership of Chairman Zheng Guocheng, Kexiang has always adhered to prioritizing national environmental protection needs and taking water-based research and development as the foundation of enterprise development. In 2009, Kexiang launched its first water-based steel tape measure coating, which quickly captured the market and became an important milestone in Kexiang's development. Afterwards, Kexiang continuously expanded its research and development field, entering multiple fields such as automotive water-based coatings and bicycle water-based coatings, and successfully became a core supplier for well-known enterprises such as Giant. In 2015, Kexiang entered the field of construction machinery and independently developed high-performance coating products suitable for large enterprises such as Zoomlion and Dicastal, further consolidating its leading position in the industry.

However, in the face of fierce competition in the coatings industry and constant changes in domestic and international markets, Chairman Zheng Guocheng has always maintained a clear mind and forward-looking vision. He is well aware that although the paint industry is thriving, it must also remain vigilant. In recent years, the coating industry has developed rapidly both domestically and internationally. However, there is still a significant gap in the development of the coating industry between China and countries such as the United States and Japan. The application scope and dosage of new varieties are inferior to those abroad. Therefore, Kexiang must increase research and development investment, independently develop new products, integrate them into the market, and achieve high-end to civilian transformation.

At the same time, Chairman Zheng Guocheng also realized that the domestic paint industry is scattered, and coupled with the impact of the epidemic, the turnover of most paint companies has been damaged to varying degrees. Therefore, while making a good assessment of its own risks and development, Kexiang actively seeks cooperation and win-win situations with other enterprises to jointly address industry challenges. In 2023, although Kexiang's revenue has declined, Chairman Zheng Guocheng is confident in its future development. He predicts that by 2024, Kexiang's revenue will achieve the goal of a 15% increase in growth. Although this goal is challenging, it is entirely possible to achieve it with Kexiang's strong research and development direction and innovation management efforts.

At the end of the interview, Chairman Zheng Guocheng stated that Kexiang will continue to adhere to the development concept of "specialization, refinement, specialization, and innovation", deeply cultivate the coating industry, continuously innovate and research and develop, and strive to improve product quality and technological level. At the same time, Kexiang will actively respond to national environmental policies and promote the development of the coating industry towards a green, environmentally friendly, and sustainable direction. He believes that with the joint efforts of all Kexiang people, Kexiang will definitely be able to create a more brilliant tomorrow in the coatings industry!

Looking back on the past, under the leadership of Chairman Zheng Guocheng, Kexiang has written a legendary history of struggle in the paint industry with profound technological accumulation and unremitting innovation spirit. Looking ahead to the future, Kexiang will continue to adhere to the development strategy of innovation leading the future, continuously expand into new market areas, and contribute to the green, environmentally friendly, and sustainable development of the coatings industry. We believe that with the joint efforts of Kexiang people, Kexiang will definitely usher in a better tomorrow!