Formula certifications, added sheens increase options for pro painters.

SPEEDHIDE MAX paint by PPG joins the SPEEDHIDE pro painter portfolio this March. (Photo: Business Wire)

PPG announced the expansion of its SPEEDHIDE professional paint line by PPG with the addition of SPEEDHIDE MAX paint. This zero VOC* product boasts MASTER PAINTERS INSTITUTE (MPI) certification for high-performance durability for professional painters and their customers.

“At PPG, we pride ourselves on being the coatings partner that pro painters trust for quality results,” said Eric Stevenson, director of product management, marketing and pricing, Architectural Coatings, U.S. and Canada. “We partner with pros by listening to and meeting their needs, while tapping into the more than 135 years of experience we have providing coatings products and solutions. We are excited to add Speedhide Max paint to a family of paint products pros already know and love.”

Speedhide Max paint is available in three sheens: Eggshell, Satin and Lo Lustre, and is competitively priced for pro paint decision-makers looking for strong performance at a cost-effective price. It is available in PPG Paints stores this month, as well as through the PPG PAINTS™ app , which allows pros to place orders anytime, anywhere.

PPG is also expanding its existing Speedhide zero VOC offering to include three new sheen options: Ultra Flat, Low-Sheen Eggshell and Lo Lustre. This expansion brings the number of sheen offerings to seven – the most extensive range of sheens in the U.S. for a product of its kind. Its label will also have a new look this spring.

“We aim to provide a wide range of solutions for pros,” said Stevenson. “This means ensuring that Speedhide product fans continue to have access to legacy products, while also expanding our portfolio to meet the needs of pros looking for MPI-certified performance. With these updates, PPG is offering one of the most comprehensive commercial interior lineups in the industry.”