Digital Printing Packaging Market Worth $46.2B by 2029: Study
2024-04-23 08:56
By printing ink, UV-based is expected to be fastest growing segment during the forecast period.
MarketsandMarkets report, "Digital Printing Packaging Market by Printing Ink (Solvent-Based Ink, UV-Based Ink, Aqueous Ink), Printing Technology, Format( Full Color Printing, Variable Data Printing, Large Format Printing), Packaging Type, End-Use Industry - Global Forecast to 2029," the digital printing packaging market is projected to grow from USD $30.2 billion in 2024 to USD $46.2 billion by 2029 at a CAGR of 8.9%.
Opportunities abound in leveraging digital printing technology to offer customized and personalized packaging solutions that resonate with target audiences, enhance brand differentiation, and drive consumer engagement.
With increasing emphasis on sustainable practices, there are also opportunities to develop eco-friendly packaging solutions using digital printing technology, aligning with consumer demand for environmentally conscious products.
By printing Ink, UV-based is expected to be fastest growing segment during the forecast period.
UV-based printing inks offer superior adhesion to a wide range of substrates, including paper, plastic, and metal, ensuring excellent print quality and durability. This versatility enables packaging manufacturers to produce vibrant and high-definition graphics on various packaging materials, enhancing the visual appeal of products on the retail shelf and effectively communicating brand messaging to consumers.
By printing technology, inkjet printing is expected to be fastest-growing segment during the forecast period. The variable data printing is expected to experience significant growth during the forecast period.
Variable data printing (VDP) provides packaging manufacturers with greater flexibility and efficiency in managing inventory and production. With traditional printing methods, producing multiple versions of packaging designs for different product variants or regional markets can be time-consuming and costly.
By packaging type, labels are expected to experience significant growth during the forecast period. Labels offer brands the opportunity to leverage innovative printing techniques and finishes to create eye-catching designs that stand out on the retail shelf.
Digital printing allows for the incorporation of vibrant colors, intricate details, and special effects such as embossing, foiling, and textured finishes, enhancing the visual appeal of labels and elevating brand perception. The pharmaceuticals and healthcare are expected to experience significant growth during the forecast period.
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