BATF was founded in 2000, located in Shunde District, Foshan City, Guangdong Province, which ranks first among the top 100 green development zones in China. This enterprise is currently Asia's largest enterprise integrating research, production and marketing of water-based lotion, leading the new trend of water-based paint development.

Right: Gong Yanglong, CEO of BATF Group

Since its establishment, under the leadership of Mr. Liang Qiansheng, the founder of BATF, all employees of BATF have worked together to overcome difficulties and practice strategic concepts through practical actions. From quantitative breakthroughs to the quality of improvements, BATF has been constantly climbing to new heights.

Regarding the performance of BATF in 2023, Gong Yanglong, BATF Group CEO, conducted a thorough analysis of its stable development against the overall pessimistic background of the industry. He stated that last year, the company maintained a stable and increasing overall development trend. Behind this, it is inseparable from the profound insight and forward-looking planning of Mr. Liang Qiansheng, the founder of BATF Group. He has always maintained a crisis awareness, prepared for the future, and laid a solid foundation for BATF's long-term development.

At the strategic level, BATF actively adjusts its product structure, gradually reduces the proportion of construction coating products, and increases its efforts in new material research and development. This measure not only solidifies its position in mature fields, but also expands emerging fields such as waterproofing, water-based industry, and adhesives, achieving a strategic layout of diversified development.

At the operational level, BATF has been diligently practicing internal skills and constantly transforming. With the changes in the market environment and the increase in customer demand, relying solely on product level innovation is no longer sufficient to support the long-term development of enterprises. Gong Yanglong said, ¡®¡¯Change is the eternal theme of enterprises.¡®¡¯ Therefore, in order to better achieve the goal of improving quality and efficiency, BATF has carried out in-depth changes in its management system around the scientificity of its operating system and the optimization of its internal management processes, in order to adapt to the new market environment and development needs. By building a scientific operational system, BATF's internal management efficiency and market response speed have been effectively improved, providing strong support for its stable development.

Abandon the pursuit of quick success and instant benefits, adhere to long-term principles, and wait for the fruits to come naturally.

When it comes to the pains of change, Gong Yanglong said that the early reforms implemented by BATF in six major areas: research, production, sales, human resources, finance, and affairs, although they have brought growth pains, also demonstrate the power of progress.

In 2024, we also ushered in the 24th year of development for BATF. BATF's strategy has been upgraded from "seeking progress while maintaining stability, improving quality and efficiency" to "promoting stability and breaking through the situation through progress". Gong Yanglong pointed out that the word "stability" comes first, and BATF will continue to hone its internal skills, pay more attention to technological innovation and product research and development, continuously launch high-quality products that meet market demand, and lead the market with technology.

At the same time, facing the challenge of slowing market growth, BATF Fortune has turned its attention to broader overseas markets and new fields. In response, Gong Yanglong revealed that BATF will seek new growth points with a more open attitude to look for new growth points and bravely embrace new challenges and opportunities.