HuiZheng News, December 2 – At the 2024 Coatings Industry Summit held in Guangzhou, Guangxi Chesir Pearlescent Material Co., Ltd.("Chesir"), one of the supporting units of the summit, showcased a comprehensive, high-performance, and diverse portfolio of color solutions. During the summit's award ceremony, the company was honored with the "Excellent Pigment and Filler Supplier in the Coatings Industry 2024" and "Excellent Raw Material Supplier for Powder Coatings 2024" awards. The summit, themed "Intelligent Green Coatings, Leading with New Qualities," brought together numerous elites and experts from the upstream and downstream of the coatings industry chain. Chesir received these honors amid the spotlight.

In 2024, amidst a challenging market environment and fierce competition, outstanding raw material suppliers adhered to brand quality, achieving high-quality and sustainable development through technological and market innovation, developing new productive forces to meet unprecedented challenges and opportunities.

The selection of the awards was conducted by professional evaluations from purchasing and technical directors of numerous coating companies. Through rigorous screening and comprehensive assessments, the winners were determined based on multiple dimensions, including product quality, service response, technological innovation, and supply chain stability. Chesir's receipt of these honors among numerous participating companies fully demonstrates its accumulation in the field of coating raw materials and high recognition from downstream coating users.

Guangxi Chesir Pearlescent Co., Ltd. is a wholly-owned subsidiary of Global New Material  International Holding Limited, a national high-tech enterprise specializing in the research, production, and sales of pearl pigment materials, synthetic mica, new energy materials, and inorganic non-metallic materials. The company upholds the philosophy of technological innovation and product quality supremacy, committed to providing customers with high-quality products, services, and diversified color solutions.

With excellent innovation and R&D capabilities and a rich product portfolio, the company continuously introduces innovative and competitive products to meet the needs of the automotive, cosmetics, coatings, plastics, printing inks, and other industry sectors, providing customers with abundant choices.

Chen Min, Sales Director of Chesir, received the awards on behalf of the company. In an interview with HuiZheng News, Chen Min stated that winning these significant awards is a recognition of the company's strength and efforts by the industry and customers. Looking back at 2024, Chesir's high-quality development is attributed to its multiple unique advantages in coating applications: excellent product performance, with its synthetic mica-based pearl pigments outperforming in gloss, hiding power, weather resistance, and chemical stability, fully meeting the high standards of architectural and industrial coatings;

Leading in green and environmentally friendly technology, with its low-VOC and water-based coating-specific pigments highly favored by customers for their environmental attributes;

Providing customized solutions with precise services tailored to customers' specific needs;

Global market collaboration, with the cooperation with CQV enabling breakthroughs in the application of Chesir products in the international coatings market, further consolidating its industry position.

Chen Min, Sales Director of Guangxi Chesir Pearlescent Material Co., Ltd.

Winning these two awards is not only an honor but also an incentive for the future. Looking ahead, Chesir will leverage this opportunity to strengthen its brand vitality and influence from multiple aspects. Firstly, at the technical level, the company will increase R&D efforts on coating-specific pigments, such as highly corrosion-resistant pigments and photochromic coating pigments, to meet higher-end market demands. Secondly, it will strictly control product quality, ensuring that every link from production to packaging meets the highest standards, guaranteeing product stability and consistency. Simultaneously, it will provide value-added services to customers through professional teams, such as coating formula optimization suggestions and coating effect testing, to help customers achieve optimal application results. Finally, focusing on ecological development, it will launch more environmentally friendly pearl pigments to jointly promote the green transformation of the coatings industry.

For the upcoming 2025, Chesir already has a clear development strategy. The company will continue to prioritize the coatings industry, introducing functional pigments for high-performance coatings through innovation-driven approaches; deeply explore emerging demands in the automotive and architectural coatings sectors, actively positioning itself in frontier areas such as new energy coatings and smart coatings; accelerate international market expansion while maintaining its leading position in the domestic market; and deepen cooperation with coating customers and industry associations to jointly promote the high-quality development of the coatings industry.

Intelligent Green Coatings, Leading with New Qualities. Through this summit, Chesir not only demonstrated its technical strength and product advantages but also deepened exchanges and cooperation within and outside the industry, laying a solid foundation for future market expansion. The company will continue to make unremitting efforts to continuously improve product quality and technical level, providing customers with better products and more satisfactory services. We look forward to working with you to create a better future together!

In addition to the announcement of the annual supplier awards, the Coatings Industry Summit also featured a rich array of activities, including keynote reports, technical salons, summit forums, procurement matchmaking meetings, and cross-border export discussions. During the technical seminar in the morning, technical elites from the upstream and downstream of the coatings industry chain focused on hot topics such as functional architectural coatings and anticorrosive coatings, delving into industry trends and coping strategies.

Since its inception in 2004, the Coatings Industry Summit has been dedicated to focusing on the upstream and downstream chains of the coatings industry, promoting the transformation and upgrading of the coatings industry, encouraging and discovering innovative technologies and products, recognizing innovative engineers, and facilitating supply-demand matchmaking between upstream and downstream sectors. It has become one of the most anticipated events in the industry.