MARCH 12,2025

Brand Story:Excel-Deep Cultivator in The Field of Water-based Wax

2025-03-12 11:02

Longkou Excel Chemical Science and Technology Co., Ltd., as a national high-tech enterprise in China and a "specialized, high-end and innovation-driven" enterprise in Shandong Province, leverages technical support from Beijing University of Chemical Technology to possess strong capabilities in the research and development of oligomer water-based products and related fine chemicals.

 

In terms of product development and market strategy, Longkou Excel has deeply explored niche markets and fully invested in new product development, diversifying its product portfolio to over 100 varieties. The quality of its products fully meets international mainstream performance standards, providing stable support for performance breakthroughs in coatings, leather, inks, and other industries. As a well-known brand in China, "Excel Water-based Wax" has been recognized by numerous users in related industries. Currently, Longkou Excel's new production base is nearing completion, and its new R&D center, equipped with advanced instruments, will be put into use with the support of national policies and funding, aiding in the upgrading of production capacity and research and development.


Among the core products, the new series of high-density polyethylene wax, the 3040 series, is particularly distinctive. This series features extremely low emulsifier content and comes in four specifications: 0.5, 1, 2, and 4 micrometers. It provides excellent abrasion and scratch resistance for water-based coatings and inks, meeting market demands for special performance of coatings. As a result, this series has won the "2024 High-Energy Breakthrough Product Award."

 

Longkou Excel Chemical Science and Technology Co., Ltd., as a national high-tech enterprise in China and a "specialized, high-end and innovation-driven" enterprise in Shandong Province, leverages technical support from Beijing University of Chemical Technology to possess strong capabilities in the research and development of oligomer water-based products and related fine chemicals.

 

In terms of product development and market strategy, Longkou Excel has deeply explored niche markets and fully invested in new product development, diversifying its product portfolio to over 100 varieties. The quality of its products fully meets international mainstream performance standards, providing stable support for performance breakthroughs in coatings, leather, inks, and other industries. As a well-known brand in China, "Excel Water-based Wax" has been recognized by numerous users in related industries. Currently, Longkou Excel's new production base is nearing completion, and its new R&D center, equipped with advanced instruments, will be put into use with the support of national policies and funding, aiding in the upgrading of production capacity and research and development.

114.png Yang Weining, General Manager of Longkou Excel

Among the core products, the new series of high-density polyethylene wax, the 3040 series, is particularly distinctive. This series features extremely low emulsifier content and comes in four specifications: 0.5, 1, 2, and 4 micrometers. It provides excellent abrasion and scratch resistance for water-based coatings and inks, meeting market demands for special performance of coatings. As a result, this series has won the "2024 High-Energy Breakthrough Product Award."

 

Yang Wei Ning, General Manager of Longkou Excel, predicts that water-based and other eco-friendly products will mature further in the future, increasing their market share, and the demand for special industrial coatings supporting high-end manufacturing will grow significantly.

 

To achieve high-quality development in the field of water-based wax in China, General Manager Yang Wei Ning believes that adapting to competition is crucial for the survival and development of enterprises. In the future, Longkou Excel plans to complete the construction of its new production base, put the new R&D center into use, establish an e-commerce department, and strengthen online promotion to expand both domestic and overseas markets.


Yang Wei Ning, General Manager of Longkou Excel, predicts that water-based and other eco-friendly products will mature further in the future, increasing their market share, and the demand for special industrial coatings supporting high-end manufacturing will grow significantly.

 

To achieve high-quality development in the field of water-based wax in China, General Manager Yang Wei Ning believes that adapting to competition is crucial for the survival and development of enterprises. In the future, Longkou Excel plans to complete the construction of its new production base, put the new R&D center into use, establish an e-commerce department, and strengthen online promotion to expand both domestic and overseas markets.




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