OCTOBER 14,2025

Ningbo Tianyi Huabang Invests 130 Million to Build 20,000-Ton Production Base, Accelerating Penetration of Powder Coatings in Automotive Wheel Applications

Hz info2025-10-14 18:22

Hz info:October 11, 2025 – The "20,000-ton annual powder coating project" of Ningbo Tianyi Huabang Powder Coating Co., Ltd. completed its filing with the Management Committee of the Fenghua Economic Development Zone, marking a critical step in the company's capacity expansion and strategic upgrade.

With a total investment of 131.8 million yuan, the project is located in the Binhai New Area. According to the land transfer results previously announced by the Fenghua District People's Government, the company successfully acquired the land use rights for this plot on September 30, 2025, for 10.82 million yuan. The site covers an area of 16,019 square meters, designated for Class II industrial use, providing solid land support for the project's subsequent development.

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According to the plan, construction is scheduled to commence in January 2026, with full operational production expected by January 2028. Upon completion, the project will achieve an annual production capacity of 20,000 tons of powder coatings, significantly bolstering the company's strategic layout and sustainable development in the Yangtze River Delta automotive coating market.

Ningbo Tianyi Huabang Powder Coating Co., Ltd. (hereinafter referred to as "Tianyi Huabang"), established in 2006, is an enterprise specializing in the R&D, production, and sales of environmentally friendly powder coatings. The company currently operates eight advanced production lines with an annual capacity of 3,000 tons. Its product portfolio includes pure polyester, epoxy/polyester, pure epoxy, polyurethane, and other series, widely used in industrial sectors such as automotive wheels, metal furniture, and electrical instruments. Particularly in the automotive wheel coating segment, the company's energy-saving powder coatings, developed through technological innovation, have gained industry recognition for their excellent corrosion resistance, mechanical strength, and environmental properties.

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As an important segment of the automotive coating industry, China's automotive wheel coating sector has shown steady development in recent years. Market statistics indicate that in 2024, the apparent consumption of domestic automotive wheel coatings reached approximately 128,000 tons, a year-on-year increase of 10.3%, with the passenger vehicle segment accounting for over 70% of demand, making it the primary driver. In terms of product structure, the market share of water-based wheel coatings rose to 38.5%, while the penetration rate of powder coatings increased to 12.7%. Stringent environmental policies are accelerating the industry's shift toward low-pollution, high-performance products.

Tianyi Huabang's new production base in Fenghua, Ningbo, aligns well with the industrial agglomeration effects of the Yangtze River Delta region. East China is the most concentrated consumption area for automotive wheel coatings in China, accounting for 35.2% of the national total in 2024. The region's well-developed industrial chain provides a favorable environment for enterprise development. Currently, the concentration of China's wheel coating market is gradually increasing, with the top five suppliers holding a combined market share of approximately 58%. While international giants such as PPG, AkzoNobel, and BASF continue to dominate, domestic companies like Jinlitai and Sokan New Materials are steadily gaining market share through technological breakthroughs.

Upon completion of the new project, the company's expanded production capacity will synergize with its existing technological expertise, transforming technical advantages into market advantages. This will enable Tianyi Huabang to precisely capture market opportunities in the Yangtze River Delta region, enhancing its market share and core competitiveness in the environmentally friendly coating segment.

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