Hz info, A Decade in Review: Novacolor Witnesses and Leads a Profound Transformation

The competition among high-end brands has shifted from the products themselves to the reshaping and empowerment of the entire industry value chain. As the tenth anniversary coincides with the design-rich city of Shantou, we chose to celebrate by joining the city’s creators in a dialogue about texture, design, and value.

NO.1 Cornerstone

From "Material Gallery" to "Value Hub" – An Elevation

On the morning of October 21st, a seemingly simple plaque-awarding ceremony held profound insights into the future of the industry. The Nuoke Art Material Gallery, a strategic foothold for Novacolor in Shantou, was officially unveiled as the "Shantou Decoration Association Engineering Branch Training Base."

Its significance extends far beyond a mere plaque: it signifies that this space is no longer just a display area for materials but has become a source of skill inheritance, standard setting, and talent incubation. It marks Novacolor and its partners actively embracing the mission of "industry infrastructure builders," addressing the industry’s persistent challenge of "translating design concepts into flawless execution."

We salute the foresight of the Shantou Decoration Association and admire the industry commitment demonstrated by Novacolor’s Shantou distributor, Mr. Xie. True partnership goes beyond business transactions—it lies in the willingness to work together to lay a solid foundation for the future of the market.

NO.2 Resonance

An Evening Salon: Where Design Philosophy Meets the Poetry of Materials

If the daytime ceremony laid the cornerstone, the evening salon was an exercise in intellectual cross-pollination. On the night of October 21st, the Novacolor Tenth Anniversary Designer Salon (Shantou Edition) commenced as scheduled. Dr. Fang Licheng, Dr. Li Yuquan, Chen Song, Uncle Xiang, Du Hairong, and other key figures in Shantou’s design scene gathered for a roundtable discussion.

The conversation went far beyond wall surfaces: it flowed naturally from the texture and light of artistic paint to the humanistic value of design, the emotional shaping of commercial spaces, and even the aesthetic character of a city. Here, Novacolor was not merely a subject of discussion but a medium that inspired creativity and a reliable ally in realizing design value.

The most sophisticated form of brand presentation is creating a space where ideas can collide and resonate. Novacolor aims to be a pebble dropped into water—not to occupy the center of the lake, but to create ripples that push the industry forward and outward.

NO.3 Forward Focus

A Decade Is Not the End, But a New Beginning

Shantou is one stop in Novacolor’s tenth-anniversary tour across China, yet it epitomizes our philosophy of deepening our roots in the Chinese market. Novacolor’s mission remains unchanged: as an ambassador of top-tier Italian artistic paint, we introduce not only products but also a standard for living aesthetics. Novacolor’s model continues to evolve: by empowering outstanding partners like the Nuoke Art Material Gallery, we collectively build a value ecosystem of "brand-distributor-designer-contractor," ensuring every creative idea finds the perfect environment for realization.

In Shantou, Novacolor solidifies the ground with the "Training Base" and reaches for the stars with the "Designer Salon." Novacolor’s decade in China is a tapestry woven with countless collaborators. In the next decade, let us continue to weave texture as the weft and dreams as the warp, creating an even more brilliant chapter in the broader landscape of Chinese design.