Hz info, In 2025, Louis Long Artistic Coatings has launched a series of nationwide dealer interviews centered on "Deeply Connecting with Dealers to Explore the Industry's Growth Code." The activity focuses on key topics such as "brand selection, business strategies, sales breakthroughs, and building regional leaders." By excavating practical case studies from outstanding dealers in locations like Sanya (Hainan), Shenzhen (Guangdong), Yongkang (Zhejiang), and Dazhou (Sichuan), it provides replicable business ideas for partners nationwide, highlighting the headquarters' high regard for dealer ecosystem development and its commitment to full-chain empowerment.

Choosing Louis Long: Dual Recognition of Quality and Brand Strength

On the topic of"why choose Louis Long," the sharing by dealer Wang Wanli from Sanya, Hainan, is highly representative. As mentioned in his interview, he initially planned to enter the whole-house customization industry but was impressed by Louis Long's product strength and brand backing during his research: "The international certification system was key. Zero VOC certification, US FDA food-grade certification, and formaldehyde & benzene purification functions ¨C these authoritative credentials naturally build customer trust and showed me the confidence for long-term development." This recognition of the brand's core competitiveness became the fundamental reason for his shift into the artistic coatings track.

Dealer Zhou Guanghong from Zunyi, Guizhou, based his choice on a deep investigation of the brand's support system. After repeatedly comparing multiple brands, he finally settled on Louis Long: "It possesses not only genuine Italian artistic heritage but also a localized core support system with seven key areas. From store decoration subsidies to standardized material support, the headquarters has significantly lowered the barrier to entry, allowing us to focus on market expansion." This "all-around escort" brand philosophy is a common reason for choice among many dealers.

The Art of Management: Breakthrough Practices Driven by Product and Strategy

The practical experience of dealer Mr.Lin from Xiamen, Fujian, is vividly displayed in the Louis Long nationwide interview tour. As the person in charge of the Xiamen Red Star Macalline store, he shared in detail how new headquarters products helped achieve market breakthroughs: "The three-in-one cover king, art paint that eliminates the need for putty, and diamond porcelain products launched by the headquarters for the renovation market are simply 'sharp tools' tailor-made for us." Citing a recent renovation case for a self-built house, he said, "For a client's tile wall over a decade old, we used the diamond porcelain product directly without demolition or grinding. The result exceeded expectations, and the client was very satisfied." This business strategy, based on headquarters product innovation, gave him a first-mover advantage in the local renovation market.

Dealer Hu Jia from Yongkang, Zhejiang, revealed her "channel deepening" philosophy in her interview. As a female entrepreneur who pushed the brand into the top three in the local market, her core strategy is a three-dimensional system of "old client referrals + cross-industry cooperation + collaboration with decoration companies." "The headquarters' 'Single Store Activity Exceeding One Million' empowerment plan helped us establish a standardized service process, from construction norms to post-sales follow-ups, everything has rules to follow. It is this professionalism that makes old clients willing to actively recommend us and cross-industry partners willing to form deep bonds." Her practice proves that the headquarters' standardized system is a solid foundation for channel expansion.

Sales Methodology: Full-Chain Breakthroughs from Lead Acquisition to Conversion

In his interview,dealer Wen Weixiong from Shenzhen, Guangdong, deconstructed his "high-end client tiered operation" model for first-tier cities. Facing the dual demands for "personalization + environmental protection" from high-net-worth individuals in the Shenzhen market, he integrated the "product scenario-based solutions" provided by the headquarters with local service: "We incorporated the 'block integration' design concept of the 7.0 showroom into our store display, dividing experience areas by 'light luxury, new Chinese style, minimalist style.' Clients can intuitively see the actual effects of products like Yajing Stone and Luca Impression." More crucially, he utilized the headquarters' "Cloud Marketing Hub" tool to access materials like product formaldehyde purification test reports and construction process videos with one click. "Presenting these headquarters-backed materials during client presentations directly doubles the persuasive power for closing deals." This approach of "headquarters provides tools, dealers create scenarios" increased the closing rate for high-end clients in his store by 40%.

Xiamen's Mr. Lin, in his interview, added sales techniques involving "category linkage." Facing the headquarters' launch of Jiabaoyu exterior wall jade paint, he developed a combined strategy of "exterior driving interior": "For self-built house clients, we focus on recommending exterior wall products during initial contact. The need for interior walls naturally extends during the construction process. This related sales approach not only increases the average customer value but also enhances client stickiness." He emphasized that the implementation of this strategy relies on the headquarters' product planning support. "The headquarters accurately predicts market demand and launches supporting products, giving us the opportunity to achieve category breakthroughs."

In the field of new media sales, the growth trajectory of Zunyi's Zhou Guanghong is quite instructive. He admitted in his interview: "I knew nothing about online operations before. The headquarters' Douyin operation training opened up new ideas for us." From short video content creation to live streaming sales techniques, the systematic guidance provided by the headquarters allowed his team to get up to speed quickly. "Regularly posting construction case studies and product reviews, combined with local precise advertising, significantly increased the number of young clients visiting the store." This model of "headquarters teaches methods, dealers practice execution" perfectly solves the traffic anxiety of traditional dealers.

It is reported that in the past year, Louis Long not only accelerated product iteration and updates but also comprehensively upgraded its channel ecosystem through a three-dimensional empowerment program. From the official launch of the Louis Long JD.com flagship store, ranking first in Douyin's Local Life "National Brand Specialty Store List," to partnering with the "Brand China" column, Louis Long leads its peers in online promotion and publicity, continuously enhancing brand awareness and reputation.

Adhering to the philosophy that "Only when dealers become strong can Louis Long achieve greater success in the market," over the past year, Louis Long has further strengthened its terminal channel construction, championing the slogan "Everyone Can Be a Sales Champion." Through a series of training and marketing activities, it has helped dealers enhance their market competitiveness.

Cultivating Regional Leaders: Localized Deep Cultivation Empowered by Headquarters

The secret to becoming a"major player in the local art coatings market," according to Shenzhen's Wen Weixiong, is the synergy between "headquarters traffic support + localized service deepening." He mentioned in his interview that the headquarters directs targeted advertisements to the Shenzhen area through platforms like Ocean Engine and Xiaohongshu, with leads assigned directly to the store. "We only need to focus on in-store reception and follow-up services. The customer acquisition efficiency is much higher than when we used to canvass neighborhoods ourselves." In 2025, leveraging the headquarters' "O2O closed-loop" system, he achieved a rate where 28% of clients came from online appointments, further consolidating his position as a regional leader.

Several outstanding dealers also stated that they achieved regional breakthroughs by "precisely matching market demand," focusing on the headquarters' renovation series products as a core thrust: "The headquarters uses big data analysis to provide us with guides on regional consumption preferences, clearly suggesting a focus on promoting diamond porcelain products. This model of 'headquarters pointing the way, we charge' has saved us many detours in competition." This combination of "data empowerment + localized execution" ensured their store's sales consistently ranked at the forefront among similar brands.

Resonating at the Same Frequency, Opening a New Chapter of Growth

In this 2025 Louis Long nationwide dealer interview,all dealers formed a highly unified consensus. This consensus stems both from a deep recognition of the brand's value and from the tangible support of the headquarters' full-chain empowerment, further the future determination to progress in sync with the brand. Dealers unanimously stated that the core reason for choosing and deeply cultivating the Louis Long business long-term lies in the brand's consistent foundation of "product innovation + strategic foresight": from upgrades in formaldehyde and benzene purification technology, iterations of new products like inorganic lime-based and flexible art coatings, to the implementation of the 7.0 showroom's "integration of blocks and materials" design concept, the ecosystem building of the "Riding the Wave 2025" series of activities, and the all-round support system including decoration subsidies, standardized material support, and new media operation training. Every "hard power" and "soft power" output by the headquarters provides key support for them to gain a foothold in regional markets and establish competitive barriers.

At the practical operation and sales level, all dealers recognize the headquarters' empowerment system as the core force for solving market challenges. Whether it's the precise product layout for segmented markets like renovation and project business, practical tools and methodologies like the Cloud Marketing Hub, store shooting techniques, and single-store activity operations, or the landing support such as standardized service processes and construction technique training, these full-chain resources enable dealers in different regions and with different clienteles to break free from the predicament of "going it alone" and turn to "systematic operations." This allows them to efficiently solve practical problems like difficulty in acquiring customers, low conversion rates, and non-standardized services, quickly finding a differentiated competitive advantage in the art coatings track.

Looking to the future, all dealers demonstrated a firm attitude of "resonating at the same frequency and winning growth together" with the Louis Long headquarters. They believe that every forward-looking move by the headquarters in technology R&D, brand strategy, and market layout "points the direction and injects momentum" for dealers. From new product planning to marketing support, from strategic communication to resource allocation, the headquarters always stands on the same front line as the dealers. This synergistic model of "headquarters plansally, dealers cultivate locally" fills all dealers with confidence in deeply cultivating regional markets and growing into local art coatings leaders. It also makes everyone more determined to join hands with Louis Long, continuously explore and break through in the blue ocean of the art coatings industry, share the dividends of brand development, and collectively write a chapter of long-term growth.

Shared Vision, Shared Future

Louis Long's 2025 nationwide dealer interviews transcend a simple experience exchange;they build an ecosystem where the brand and its partners grow together symbiotically. From the blue seas and skies of Sanya to the front lines of stores across the country, from the iterative upgrades of product technology to the deep empowerment of marketing models, this "Riding the Wave" path clearly outlines the strategic vision of Louis Long and its dealer community moving forward "with one heart and one mind."

The tides of the market surge incessantly; only those with a long-term vision and solid internal skills can stand firm at the crest. Through continuous technological innovation, pragmatic operational support, and deep strategic synergy, Louis Long is constantly strengthening this camaraderie and capability of fighting side by side. In the future, Louis Long will continue to join hands with dealers nationwide, using quality as the boat and innovation as the sail, to navigate market cycles together. They aim not only to be pioneers in the field of artistic coatings but also to be companions who achieve mutual success and create shared value, jointly defining a brand new future for high-end artistic coatings in China.